Creative Director, Photographer, Designer
Someone at Zooppa emailed me on a Friday, while I was heading out of town for the weekend. She had stumbled across my portfolio and heavily encouraged me to submit something to their Bud Light contest. I was camping for the weekend and had no access to internet. When I got home that Sunday, I read the rules and learned more about the contest, including that the deadline was 7pm Monday.
I brainstormed the concept Sunday evening and after work Monday I went to get supplies and set up a photoshoot. This ad was the result of a 30 minute photoshoot, followed by minimal Photoshop editing. I submitted the ad with 15 minutes to spare and a month later I found out I had earned 2nd place in the contest. Bud Light now owns the image and concept.