Melissa Weisman
VEEGO CART PARTS LOGO

Logos

VEEGO CART PARTS LOGO

VEEGO CART PARTS LOGO

Role:
Creative Director, Designer, Illustrator

Task:
Create a logo for a Chinese-based, golf cart part manufacturer.

Solution:
A custom golf cart illustration incorporated into the company name allows potential customers to quickly associate “Veego” with golf carts.


GRAD GRID: JASPER LOGO

GRAD GRID: JASPER LOGO

Role:
Creative Director, Designer, Illustrator

Task:
Create a logo for a startup meant to connect high school alumni with hometown businesses.

Solution:
The diamond-shaped grid references the grid name which refers to a town grid as well as the electronic grid becase this is an online database. Diamonds were chosen over squares to represent graduation caps which is further emphasized in the “cap and tassel” icon.


LEIENBACH HEATING & COOLING LOGO

LEIENBACH HEATING & COOLING LOGO

Task:
Create a logo for a heating and cooling company.

Solution:
Standard industry colors were used at the clients request. The blue L emphasizes the company’s name sake “Leinenbach,” while the flame shape is a nod to the letter H for “heating” and the cool wind shape is a backwards C for “cooling.”

BREAD & BUTTER LOGO

BREAD & BUTTER LOGO

Task:
Create a logo for a new food solution business. They serve lunch, but their main draw is offering homemade, ready-to-cook meals for families on the go that don’t want to always depend on fast food. Should also be versatile enough to allow the business to expand and offer kitchen gadgets and gifts.

Solution:
Bright colors were chosen to appeal to families on the move, both kids and parents. The serif font and type treatment help to offset the playfulness of the colors and bring an air of sophistication to the logo. The double rectangles are a nod to the rectangular dishes the take-home meals are served in to emphasize the “ready-to-go” nature of the meals.

JENNIFER GASPERS LOGO

JENNIFER GASPERS LOGO

Role:
Creative Director, Designer, Illustrator

Task:
Create a logo for a licensed massage therapist, yoga instructor, and meditation guide.

Solution:
Purple was chosen because it is the color of enlightenment, a.k.a. the ultimate destination for any personal journey. Purple also emphasizes the tagline, “Empowering Your Journey,” to acknowledge everyone has a different path to peace. The icon represents the swirl of energy, as well as the various paths you’ll take throughout your journey. Some will end abruptly and some will go on to the end.