Melissa Weisman
CINEMAGRAPH

Canon Solutions America

CINEMAGRAPH

CINEMAGRAPH

Role:
Designer

Task:
Create a cinemagraph to be used as an email header within an established campaign for monthly newsletters.

Solution:
A stock video clip was looped to created the animation and reflect the headline. The image was then rolled out through a variety of other media including a landing page header image and PDF newsletters.

HTML5 Banner AD

HTML5 Banner AD

Role:
Art Director, Designer

Task:
In two hours, learn Google Web Developer and create an HTML5 banner ad to match the established print campaign and be used as a template for all banner ads the rest of they year.

Solution:
This is the animation I presented as an option. While mine wasn’t selected, I was the only person to animate the image. It was decided that while this was visually the most exciting, it would be difficult to find images that would always allow for animation and it might be too time consuming. It was presented and approved by the client though as a “special occasion” design option.

PDF RESOURCE BOOKLET

PDF RESOURCE BOOKLET

Role:
Art Director, Designer

Task:
Turn a white paper into a visually exciting PDF without purchasing new stock images.

Solution:
A 24-page PDF with stunning visuals created by unique typography and an asymmetrical grid.

TRADE SHOW — COFFEE SHOP 1 OF 2

TRADE SHOW — COFFEE SHOP 1 OF 2

Role:
Art Director, Designer, Copywriter

Task:
Create a fictional coffee shop brand to showcase various print capabilities at a trade show.

Solution:
The first step was designing a brand that didn’t already exist but also one that could easily incorporate bold colors to showcase the printers’ print qualities. I created the logo and established the brands tone, and then worked to create the pieces while instructing another designer in to help.

TRADE SHOW — COFFEE SHOP 2 OF 2

TRADE SHOW — COFFEE SHOP 2 OF 2

Role:
Art Director, Designer

Task:
Repurpose the previously created coffee shop files for another trade show.

Solution:
A few files were adjusted, but mostly the result was the same. This photography just really showcases the print quality and details the client was able to show as a result of these pieces.

TRADE SHOW — PACKAGING

TRADE SHOW — PACKAGING

Role:
Art Director, Designer, Copywriter

Task:
Create a a variety of packaging options to showcase various print capabilities at a trade show.

Solution:
Three, custom designed box shapes and sizes. One for a fictional sock company, another for a personalized graduation gift, and the last one was a direct mail piece containing the details of an upcoming sales trip that the company actually used for their internal promotion.

INTERNAL EMAIL CAMPAIGN — 1 OF 3

INTERNAL EMAIL CAMPAIGN — 1 OF 3

Role:
Art Director, Designer, Copywriter

Task:
Create an email campaign to entice the internal sales team to meet their goals and earn a trip to Mexico.

Solution:
I created a template and established a color theme so all emails would be consistent. I collaborated with the copywriter to write work/life-balance-based pun headlines and matched them with breathtaking imagery to gain interest. The body text then provided details for various options that could take place on the trip.

INTERNAL EMAIL CAMPAIGN — 2 OF 3

INTERNAL EMAIL CAMPAIGN — 2 OF 3

INTERNAL EMAIL CAMPAIGN — 3 OF 3

INTERNAL EMAIL CAMPAIGN — 3 OF 3