Role:
Art Director, Photographer
Task:
Photograph brownies.
Solution:
Decadent photos that showcase products, the recipe, and the chef’s ability.
Role:
Art Director, Photographer, Copywriter
Task:
Photograph new Luker® packaging options.
Solution:
A visually interesting selection of various packaging options, space and lit in a way to make room for messaging.
Role:
Art Director, Photographer
Task:
We received a box of truffles straight from one of our chef’s test kitchens.
Solution:
A quick, seize-the-moment photo shoot to showcase the chef’s talents. A black and white filter to further emphasize the luxury of the products used to create the treats, as well as to hide some imperfections since these were test treats.
Role:
Art Director, Designer, Copywriter
Task:
Feature easy-mix products in a social post focusing on holiday season convenience.
Solution:
Created an animated GIF to make the products more exciting and “in the holiday spirit”.
Role:
Art Director, Photographer, Copywriter
Task:
Photograph new metallic powder coatings to celebrate the glitz and glamour often associated with New Year’s.
Solution:
Experiment with the various metallic colors and emphasis on the shiny dustings with a glitter type treatment.
Role:
Art Director, Designer, Copywriter
Task:
Create a social post to introduce the new white chocolate, strawberry flavored toppings.
Solution:
Designed an animated GIF to introduce the combination of an existing top-performing product (white chocolate) and a favorite fruit flavor (strawberry) as a new product, just in time for Valentine’s Day confections.
Role:
Art Director, Photographer
Task:
Go on-site to our chef’s kitchen to capture the making of a recipe she created just for the ifi Gourmet brand.
Solution:
A collection of images that showcase the variety of products and ingredients offered and how to best utilize them to make breathtaking desserts like this one.